Don Barnetson : Passionate about Product
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Internet of Things (IoT) – Three Types of Value Propositions – #3 – Revenue Growth
This is the 3rd of a series of articles on IoT business models stemming from Don Barnetson’s sabbatical. Input and comments are welcomed. Prior articles on Hard Savings and Soft Savings. Contemporary IoT value propositions fall into three categories – hard savings (ROI), soft savings and customer revenue growth. These categories require materially different go to market strategies…
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Internet of Things (IoT) – Three Types of Value Propositions – #2 – Soft Savings
This is the 2nd of a series of articles on IoT business models stemming from Don Barnetson’s sabbatical. Input and comments are welcomed. First Article available here. Contemporary IoT value propositions fall into three categories – hard savings (ROI), soft savings and revenue enhancement. These categories require materially different go to market strategies and are difficult…
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Internet of Things (IoT) – Three Types of Value Propositions – #1
This is the first of a series of articles on IoT business models stemming from Don Barnetson’s sabbatical. Input and comments are welcomed. Contemporary IoT value propositions fall into three categories – hard savings (ROI), soft savings and revenue enhancement. These categories require materially different go to market strategies and are difficult to package into…