The lights are off, but subscriptions keep paying.

Originally from my blog @ dbarnetson.wordpress.com

Here’s an unusual problem – how do we stop users from paying for a service that no longer exists?

We pulled TVAnytime down from the apps stores in Feb/12 and finally shut down the servers and website in May/12 when it was clear that the revenue was not funding the operating costs.  However, it didn’t really have any effect on our subscription revenue streams.

We setup monthly and annual catalog subscriptions through iTunes for our Apple users and through Paypal for our Android users, as Google’s Play subscriptions weren’t ready yet.

Paypal subscriptions were always a mess – poor user experience in signing in, low execution rate as many paypal accounts don’t seem to be funding consistently – roughly 50% of subscription renewals failed.…

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The Bankruptcy of the Apps Economy

Originally from my blog https://dbarnetson.wordpress.com/

What the Lifecycle of TV Anytime Says About the Broader Apps Economy

When we started work on our app TV Anytime in 2010, we based it on a set of assumptions about the apps market.  While we had our share of startup drama and execution issues, the underlying problem is that the apps economy has gone bankrupt for most startups in the last 18 months.

Development Costs are Rising

  • Complexity: Apps that you can build in a few weeks have largely been done; the opportunities that remain are more complex, reviewers and users have high expectations in UI and quality.

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