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Product Leadership

Don Barnetson

SVP of Product | Semiconductor & IoT

30 Patents MBA Silicon Valley

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A series on IoT value propositions in the real world

Part 1 of 3

IoT Value Propositions: Hard Savings

Hard savings involve curtailing external expenses with IoT technology. Understanding payback periods, closed-loop automation, and the transactional sales model.

May 22, 2023 5 min read

Part 2 of 3

IoT Value Propositions: Soft Savings

Soft savings curtail internal costs through technology. Why these products are sales-intensive and the critical questions you need to answer.

May 22, 2023 4 min read

Part 3 of 3

IoT Value Propositions: Revenue Growth

Revenue growth is the holy grail of IoT products. Examining the challenges of competition, proving value, and integration complexity.

May 22, 2023 6 min read

About Don

A passionate product professional focused on identifying white space through deep user empathy. Currently SVP of Product at Credo, with a career spanning semiconductor and IoT markets.

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